Irvine Scientific / Global Brand Refresh
Injecting new life into an international Life Sciences brand
Design Agency for Health, Medical, Active-Aging, Device, Wellness, Life Sciences | SPARK
7078
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What we accomplished/
Continuity is the secret sauce to this global brand upgrade.
The acquisition by corporate giant Fujifilm, presented the perfect opportunity for this brand to level up their branding.
Integrated teamwork and heavily pushing the creative helped reposition the brand from generic-looking life sciences, to one that is energetic, alive and growing. A great fit for a culture company and the campaign theme “Discover Our Culture.”
The benefit of singular vision.
Connecting brands across every medium can be difficult in ever changing, fast-paced business. Many cooks.
A project like this one allowed us to align global collateral, exhibits and advertising. Although there was not a web site component, the style were ported as features on the existing site. The end result? A well-connected, positive brand experience.
We can help you build strong visual branding and strategically implement brand continuity everywhere you connect with customers.
Ready for the shows.
We pulled the new brand style through to a variety of exhibits for every size of show, from 10×20 booths to large scale structures.
Below are samples including large LED light boxes, a 30-foot wall and a 20-foot booth.
We work with global brands, from startups to industry leaders. Connect today with a no-obligation appointment.
Our team will contact you promptly to discuss your needs. Use the form or drop us an email at [email protected].
Most everything you need, online and off.
Brand Campaigns / Collateral Design / Presentations / Explainer Videos / Exhibit Design / Motion Graphics Video / Event Marketing / Advertising / Social Marketing Content / Web Sites / Email Campaigns
Irvine Scientific / Global Brand Refresh
Injecting new life into an international Life Sciences brand
What we accomplished/
Continuity is the secret sauce to this global brand upgrade.
The acquisition by corporate giant Fujifilm created the ideal moment for this brand to elevate its identity.
Following in-depth collaboration with company leadership, we developed a minimalist, structured visual system—clean and modern, yet grounded in the brand’s heritage.
Bold, colorful imagery adds contrast, while a crystalline “molecular cell” motif in branded blue tones serves as a unifying anchor.
A secondary element—an updated dot matrix pattern—pays homage to the original logo, creating continuity between past and future.
Through integrated collaboration and a bold creative push, we helped transform the brand from a generic life sciences identity into one that feels energetic, alive, and constantly evolving. The result: a visual and verbal system that perfectly reflects a culture-driven company—and powerfully reinforces the campaign theme, “Discover Our Culture.”
The brand redesign affected every material in the marketing program, including these and many other product brochures.
The ad campaign featured ethereal visual collages based on the concept of a world held in the hands, bursting with life.
From banners to towering structures, every element reinforces a strong, cohesive brand presence on the show floor.
We work with global brands, from startups to industry leaders. Connect today with a no-obligation appointment.
Our team will contact you promptly to discuss your needs. Use the form or drop us an email at [email protected].
Most everything you need, online and off.
Brand Campaigns / Collateral Design / Presentations / Explainer Videos / Exhibit Design / Motion Graphics Video / Event Marketing / Advertising / Social Marketing Content / Web Sites / Email Campaigns